Proof that strategy and content can support real business growth
Case Studies
Here's how i approach social media for different types of businesses from founder-led brands to B2B startups and service-based comapnies. Each example shows the challenge, the strategy, and the outcome.
Cafè/Kantine
Challenge
Strategy
Challenge
Strategy
The café had a warm, welcoming atmosphere and a loyal local customer base, but its social media did not reflect the in-person experience. Content was posted inconsistently, mostly showing food photos without a clear story, brand personality, or reason for people to visit regularly. The account needed stronger positioning, more engaging content, and a strategy that could turn everyday moments into repeat foot traffic.
The retreat offered a meaningful and restorative experience, but the online content did not fully communicate the emotional value of attending. Posts focused mainly on beautiful locations and general wellness themes, without clearly explaining the transformation, retreat structure, or who the experience was for. The brand needed content that built trust, inspired enquiries, and helped potential guests imagine themselves there.
Developed a social media strategy centred around storytelling, trust-building, and emotional connection. Created content pillars around retreat experience, guest transformation, teacher/founder expertise, wellness education, location atmosphere, and FAQs. Planned reels, carousels, testimonials, and story sequences to guide potential guests from inspiration to enquiry, while keeping the content calm, intentional, and aligned with the retreat’s brand values.
Results
Results
+ 68% increase in saves
+ 27% increase in bookings
Higher-performing reel content month to month
2x profile engagement
More consistent weekly output
Clearer personal-brand positioning
Created a content strategy focused on local community, daily rituals, and the café’s atmosphere. Built content pillars around menu highlights, behind-the-scenes moments, customer experience, seasonal offers, and “daily café life.” Planned a consistent posting rhythm with reels, carousel posts, stories, and simple call-to-actions designed to encourage visits, saves, shares, and repeat orders.
Yoga/Wellness Retreat
Let's build your social presence with purpose.
Tell me about your brand, goals, and content needs - I'll help you figure out the next best step.
Get in touch
Mariaamin528@gmail.com
Berlin, Germany
Available globally
