Die Kantine Von Oz

Case Study

Context

Located in the heart of Prenzlauer Berg, Die Kantine Von Oz is a café and canteen concept operating in a highly competitive area with strong local foot traffic. I developed marketing strategies designed to differentiate the venue, increase visibility, and attract a wider customer base.

Strategy for Die Kantine Von Oz

  1. Promote value-led offers to encourage trial and increase spend per visit.

  2. Highlight seasonal terrace moments to convert local foot traffic into in-person visits.

  3. Turn brand activations into interactive content that creates differentiation and social buzz

  4. Use social content to communicate clear reasons to visit, not just to post attractive visuals

Wine on the terrace Promotional video

Wine-focused social content created to showcase the café’s terrace atmosphere and promote seasonal beverage offerings.

Gamifying the Guest Experience

We had received a gift from SOMERSBY that allowed guests to roll the dice and if three dices happened to land on the logo then they get a free SOMERSBY drink. Naturally customers LOVED it and we had groups of friends excited to "try their luck".

This was a great way to differentiate the place and create a unique selling point so i promoted it on our socials to attract a bigger 'hype' and as a result more people started coming in excited to 'roll the dice'.

Terrace Season

Seasonal awareness content used to position the venue as a relaxed neighborhood destination and drive foot taffic during warmer months

SOMERSBY Partner Content

A tactical promotion designed to increase basket size while making a partner offer easy to understand at a glance